Product
StrategyFind the people your app is for, and what they'll stop scrolling for.ContentCarousels written for them, in the formats that get saved.DistributionPosted on TikTok and Instagram every day, and doubled down on what works.RoutinesResearch, writing and posting that run on a schedule, or right now.3-day trial on any plan
For indie app founders
Carousels for TikTok and Instagram, written for your audience and posted every day, while you ship.
3-day trial on any plan
the thing that finally got my brain to shut up at night wasn't…
not the tea
not another sleep podcast
it was 3 minutes of breathing before i even picked up my phone
the one i do is the 3 min wind down on headspace
Apps shown are examples only, to illustrate the content Outpaced creates for different industries. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.
Before and after
Marketing an app on your own is a new list of chores every week. Outpaced runs it as one loop that learns from every post.
Doing marketing yourself
Hooks drafted at midnight, a hunt for photos, slides in a design tool, a caption, a reminder to post, then guessing what worked. Most of it gets posted into the void.
With Outpaced
Outpaced researches who your app is for, writes carousels for every stage, posts them to TikTok and Instagram on schedule, and reads the results before it writes the next batch. You approve every post.
How it works
Four parts that run as one loop, and every batch learns from the last.
Outpaced reads your app and finds the people who need it.
Sleep-deprived new parents
Students cramming for finals
First-time 10K runners
Couples on a budgetTwo hooks for the same idea, posted side by side. The one that earns more saves goes again. (Tap or hover to see an example result.)
Product tour
From finding who your app is for to posting every day, without starting from scratch each week.
Outpaced reads your App Store page, your reviews, your website and what's trending, works out who your app is for, then fills the week: a carousel a day, at the times your account posts.
Mon
5 ways i've planned a week, ranked by how much i actually did
Tue
to the people who are sick of rewriting the same to-do list every morning…
Wed
2 years of to-do lists and i only just found this
Thu
2 November 2026 at 08:40
how i turned sunday scaries into a 20 minute reset
(i am still lazy)
Fri
"i'll remember it later" (i did not remember it later)
An example week for a productivity app: the carousels show what Outpaced makes, not results.
An audience researcher, a hook writer, a designer, a scheduler and an analyst work on every carousel: who it's for, what it says, how it looks, when it goes out, and what to make next.
which one has more calories? (i was so sure)
a: the avocado toast
b: the green smoothie
b. and it wasn't even close
Apps shown are examples only, to illustrate the content Outpaced creates for different industries. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.
Examples by industry
What Outpaced would post for eight apps you already know: three carousels each, one for every stage. Hooks from the playbook, photos from the niche.
Written for the
2am overthinkers.
Written for
calorie guessers.
Written for
first 10K runners.
Hook template
read this before you open your phone tonight-
Example HeadspaceGet found
3 things that finally got my head quiet (from someone who can't sit still)
Example HeadspaceBuild trust
the 4 stages of trying to meditate
Example HeadspaceMake the sale
"it's just a salad, it can't be more than 300 cal-"
Example Cal AIGet found
breakfasts that actually keep me full till lunch, for your camera roll >>>
Example Cal AIBuild trust
my boyfriend thought i was taking food pics for instagram
Example Cal AIMake the sale
how do you say "i'm so embarrassed" in spanish?
Example DuolingoGet found
unspoken rules of ordering coffee in italy:
Example DuolingoBuild trust
you're not bad at languages. you just keep quitting in week 3
Example DuolingoMake the sale
the worst running partners, ranked >>
Example StravaGet found
how i went from dreading runs to doing them on purpose (i still walk the hills)
Example StravaBuild trust
my 70 year old neighbour runs more than me. he taught me the only rule that stuck…
Example StravaMake the sale
to the girls who are sick of their period showing up like a surprise party…
Example FloGet found
how to avoid being "the flaky one" the week before your period
Example FloBuild trust
period week things i've tried. worth it and not worth it
Example FloMake the sale
"there's no one good on the apps" (said at the same bar every friday)
Example HingeGet found
red flags i found in my date that turned out to be green flags
Example HingeBuild trust
??? which one should be my first photo
Example HingeMake the sale
not a bad memory. just 40 things living in your head rent free
Example TodoistGet found
deinfluencing you from productivity advice that's making your list longer
Example TodoistBuild trust
i didn't think one sentence could fix our bin situation but here we are
Example TodoistMake the sale
how to make yourself save money with dark psychology
Example Copilot MoneyGet found
why does nobody say the real reason budgets fail isn't the coffee.
it's that we only look at our money
on the worst day of the month.
Example Copilot MoneyBuild trust
??? which subscription should go first
Example Copilot MoneyMake the sale
Apps shown are examples only, to illustrate the content Outpaced creates for different industries. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.
Every plan does the whole job: research, carousels, scheduling and results. Credits pay for the AI work and refill monthly.
For a small publishing team
$49/ month
Billed monthly
120 credits a month
2 social profiles · 2 editors · 5 GB storage
For a team with several social profiles
$89/ month
Billed monthly
300 credits a month
6 social profiles · 5 editors · 20 GB storage
For a larger publishing team
$199/ month
Billed monthly
750 credits a month
20 social profiles · 15 editors · 50 GB storage
A card starts the 3-day trial; you’re not charged today. There’s no free plan.
Compare every planThey look like posts real people make: notes apps, text threads, handwritten lists and phone photos. Each one follows your brand's voice and banned words, and nothing goes out until you approve it.
No. Outpaced makes carousels, which are text and photos, so there's no filming, no face and no voiceover. If you want video, add your own clips in the studio.
About 10 minutes a day of swiping: right to post, left to teach it. Setup takes a few minutes: paste your website and confirm what the agent drafts. The research, writing, scheduling and tracking happen without you.
TikTok or Instagram accounts that have had weeks of normal activity in your niche before their first post, so the platform already knows who to show them to. They're optional: you can connect your own accounts on any plan.
Every plan starts with a 3-day trial. A payment card is required, but you aren't charged today. The trial includes 20 shared credits, one social profile and two editors. Cancel before it ends to avoid the plan charge. There's no permanent free plan.
Niche is easier. A small, specific audience is simpler to find and talk to than “everyone”. Outpaced researches who they are, writes for them, and keeps what works.
If you want guaranteed downloads by Friday, or you'd rather not approve anything, it's not for you. It's also a poor fit for B2B tools bought through a procurement team. It's for founders with a consumer app and a few minutes a day.
Can’t find an answer to your question? Get in touch
3-day trial on any plan. A card is required; you’re not charged today. Cancel before it ends to avoid the plan charge.
