ProductStrategy

Know who you're
talking to.

Outpaced reads your website, drafts your brand and builds the audiences and personas every carousel is written for. Then it keeps looking for new ones, every week, with the evidence to show for it.

Start your trialSee how it works

Break down the top posts from date-ideas apps on TikTok, and what's driving them.

Competitor research

Creative breakdown · TikTok

Date-ideas apps / Couples

Their best posts are lists made on a phone, not ads. Reveal carousels lead on saves.

  1. 1.2M
  2. 640K
  3. 410K
  4. 388K
  5. 215K
FormatTop 30Median views
Apple Notes list11212K
Unfinished sentence8184K
iMessage thread696K
Talking head541K

IllustrativeExample data for an example niche. Not real accounts.

How it works

From your website to your first personas

Your brand, drafted

Paste your website. Outpaced drafts the rest.

  • Who it's for, what it does, and unlike what
  • Three or four voices to choose from
  • Product truths, each with its source
Audiences and personas

One person, one moment, one tension.

  • Audiences by who they are, not what they buy
  • Pains in their own words
  • The awareness level they arrive at
Research with receipts

New audiences, found every Monday.

  • Viral posts, Reddit threads, reviews and forums
  • Three dated sources and a checked quote
  • Up to three a run, for you to add or dismiss
Angles and hooks

Every carousel starts from one angle.

  • One belief about one pain
  • A hook written for each awareness level
  • Every hook opens a loop the post closes

Built in

Know the person, not just the market

  • Every claim has a source

    Product truths and quotes come with where they were found. An empty field beats an invented one.

  • Your voice, kept

    Words you never use stay out of every carousel, on every account.

  • A stage for every post

    Get found, build trust or make the sale. Each account gets a mix that suits its job.

Hooks by awareness

One angle, five ways in

The same idea, written for where each person is. Someone who has never heard of the problem needs a different first line from someone ready to buy. These are example hooks for a date-ideas app.

  1. L1Unaware

    Get found

    the date that finally got us off the sofa wasn't…

  2. L2Problem aware

    Get found

    "idk, what do you want to do?" (us, every friday)

  3. L3Solution aware

    Get found

    date nights ranked by how little planning they take

  4. L4Product aware

    Build trust

    i didn't think an app could fix our friday nights but here we are

  5. L5Most aware

    Make the sale

    ??? which one should we do this weekend

Before you get started

Your website. During onboarding Outpaced reads it, drafts your brand and lists the audiences it found. You keep the ones that fit, and each one is built out with pains, desires, objections and the awareness level people arrive at.

At least three pieces with a known date, from two kinds of source and two sites, and at least one quote checked word for word. Cited links are re-opened every week.

Yes. Everything starts as a draft you confirm. Once you've confirmed a section, the agent can only suggest a change, as a card in Chat for you to accept.

Usually three to six, each with a few personas. The weekly research proposes up to three new ones a run, and stops when four are already waiting for you.

It tells you why, and you can try again or add your audiences yourself.

Can’t find an answer to your question? Get in touch

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