Outpaced for beauty and style appsLive for apps

Be the app behind the glow-up list.

Outpaced finds the ingredient checkers, broke girlies and 'nothing to wear' crowd your app is for, then writes the verdicts, shelf posts and glow-up lists they save.

Start your trial See the examples

"why is this in my moisturiser??" (me, reading the label for the first time, two years in)

how i turned a full rail and 'nothing to wear' into a week of outfits (without buying anything, tragically)

??? which one should i wear to my sister's wedding

  • The ingredient checker
  • The broke girly
  • The 'nothing to wear' closet
  • The shelfie curator

Who it’s for.

The people your beauty posts are written for, one persona at a time.

  • The ingredient checker

    Reads the back of every bottle and still asks 'why is this in my skincare?' before buying.

  • The broke girly

    Wants the 'from a 3 to a 10' glow-up on a student budget. Saves every swap list.

  • The 'nothing to wear' closet

    A full rail and nothing to wear. Wants outfits from clothes already owned, not another haul.

  • The shelfie curator

    Reorganises the skincare shelf on Sundays and films it. Lives for routines and empties posts.

  • The clean boy

    Started with one face wash and a 'clean boy' video. Wants a routine without the lecture.

How it works here.

Strategy, content, distribution and routines, set up for beauty.

  1. 01

    Strategy

    Reads the comments under every routine

    Audience research reads Reddit, reviews and viral comments, then proposes personas like the ingredient checker, each with pains, objections and an awareness level, backed by a quote it actually read.

  2. 02

    Content

    Shelf posts, no miracle claims

    Every carousel is for one persona and one stage. Slides only state your product truths, and never-words like 'cures' are enforced. Photos come from your own library first, then stock.

  3. 03

    Distribution

    Ranked against your own numbers

    Posts go to TikTok and Instagram at each account's next free slot, in its own timezone. 'What's working' ranks formats and hooks against your own median, so winning angles come back.

  4. 04

    Routines

    A Sunday reset for your posts

    Write a prompt once, like 'remix this week's viral worth-it posts for the broke girly', and a routine runs it on your days and queues the drafts for your swipe.

What makes skincare buyers trust a product before they buy it?

Reddit research

Audience language · Reddit

r/SkincareAddiction · r/femalefashionadvice

Buyers read the ingredients before the price, and don't trust a before-and-after alone.

  1. 1.8Kr/SkincareAddictionwhy is there fragrance in a product for sensitive skin??
  2. 964r/femalefashionadvicecloset full of clothes and nothing to wear, how do you fix it
  • "read the ingredients first, then the reviews"u/example_1 on r/SkincareAddiction · 268 points · 9 Oct
  • "i wear the same five things every week"u/example_2 on r/femalefashionadvice · 143 points · 17 Oct
ThemeThreadsQuotes
What's actually in it1915
Worth the money or not1310
Outfits from what I own86

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Stop the scroll with verdicts and glow-up lists before anyone knows your app.

  • Reasons whyL2 · Top of funnel

    how i went from 'tired' to 'did you do something different?' (it was mostly my pillowcase)

    Glow-up lists are one of the niche's biggest pillars; the aside makes the change feel cheap and doable, not a procedure.

    Playbook · From meh to … (with an aside)

  • Countdown to #1L1 · Top of funnel

    the worst skincare habits in our flat, ranked >>

    Rankings start arguments in the comments. Keep it affectionate and save the habit everyone shares for #1.

    Playbook · Worst … ranked countdown

  • Unfinished sentenceL1 · Top of funnel

    the cheapest thing on my shelf is the one i…

    Budget beauty is a strong pillar here; the cover withholds the thing, so the swipe is the reveal.

    Playbook · Unfinished sentence note reveal

Be the account that's honest about skin and closets, so your app reads as advice.

  • Tweet screenshotsL2 · Middle of funnel

    why does no one say the real reason we buy another serum isn't our skin. it's that we forgot what's already on the shelf.

    Skin confessions earn agreement in the comments. It stays confessional, and no product appears in the text.

    Playbook · Long grievance text

  • Paper notesL2 · Middle of funnel

    you're not bad at skincare. you just bought for someone else's skin.

    It forgives every failed routine. The 'just' is the viewer's own skin, never the brand.

    Playbook · You're not X, you just...

  • Photo dumpL3 · Middle of funnel

    outfit formulas every capsule wardrobe needs in its camera roll >>>

    Framed as a reference, saving feels natural, and every card works with clothes they already own.

    Playbook · Camera-roll reference (implied save)

When they're ready to change the routine, make your app the obvious next step.

  • Apple Notes listL3 · Bottom of funnel

    deinfluencing you from the 10-step routine that's crowding your shelf

    It names a mistake they already suspect; your app is the corrective on the last slide, with no rival brand named.

    Playbook · Deinfluencing / stop letting X ruin Y

  • Photo dumpL3 · Bottom of funnel

    i didn't think i'd wear the same skirt five ways in one week but here we are

    Scepticism then surprise reads as someone reporting. It suits wardrobe apps, whose result is outfits, not skin.

    Playbook · Surprised product admission

What we’d post.

Example carousels, written as if leading apps in this niche made them.

Playbook

Hook template

Story

Stage

Niche photo

"why is this in my moisturiser??" (me, reading the label for the first time, two years in)

Example YukaGet found

how i turned a full rail and 'nothing to wear' into a week of outfits (without buying anything, tragically)

Example WheringBuild trust

??? which one should i wear to my sister's wedding

Example SephoraMake the sale

Yuka, Whering and Sephora are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

No. Carousels may only state your product truths, and never-words are enforced, so 'cures', 'clears' or 'dermatologist-approved' stay out unless they're true and on your list of allowed claims.

Only real ones you own. Photos come from your own library first, then stock.

Yes. Wardrobe apps get 'nothing to wear' rescues, outfit references and which-one polls, each written for one persona and one funnel stage, with your app arriving after the payoff.

You. Swipe to approve or decline each carousel; a decline reason like 'off-brand' or 'bad image' is read by the next run, so the shelf shots and the voice get closer to yours.

Can’t find an answer to your question? Get in touch

3-day trial on any plan. A card is required; you’re not charged today. Cancel before it ends to avoid the plan charge.