Outpaced for podcastsComing soon

Turn one episode into posts people send.

Outpaced would find who your show is for, then turn each episode's best idea into carousels people save, send and come back to.

Built for apps today; podcasts is next. Join the waitlist and we'll email you once when it's live.

Join the waitlist See the examples

the two words that stopped me replaying every conversation on the drive home were…

"i'm fine. i'm over it" (she has checked his story four times since lunch)

morning things i tried this year. only one was worth it

  • The walk-and-commute listener
  • The send-this-to-her friend
  • The self-improvement saver
  • The watch-first viewer

Who it’s for.

The people podcasts posts would be written for, one persona at a time.

  • The walk-and-commute listener

    Listens in the car or on walks, and is always hunting for the next show to start.

  • The send-this-to-her friend

    Screenshots one line from an episode and sends it straight to the group chat.

  • The self-improvement saver

    Saves advice to try later. Picks shows by the one idea they're known for.

  • The watch-first viewer

    Meets podcasts as video on TikTok or YouTube first, then decides whether to follow.

  • The guest's fan

    Follows a guest, not the show. Turns up for one episode and might stay.

How it works here.

The same four steps Outpaced runs for apps, as they'd work for podcasts.

  1. 01

    Strategy

    Finds who'd press play

    Outpaced would read Reddit threads, reviews of your show and similar ones, and viral comments, then propose personas like the walk-and-commute listener, each with dated evidence and a quote it actually read.

  2. 02

    Content

    One idea per carousel

    Each carousel would carry one idea from an episode, for one persona and one stage. Slides could only state your show's truths, so no invented guest lines or download numbers.

  3. 03

    Distribution

    Show, host and clip accounts

    Approved carousels would publish straight to the TikTok and Instagram accounts you connect, each at its next free slot, with one calendar across the show, the host and any clip accounts.

  4. 04

    Routines

    A routine for episode weeks

    A routine, say every Tuesday morning in your timezone, would research, write carousels and remix viral posts, then queue them for your approval. Nothing posts until a person approves it.

How do people pick the next podcast to start?

Reddit research

Audience language · Reddit

r/podcasts · r/podcasting

Listeners find shows through one clip or one line a friend sent, not the charts.

  1. 1.6Kr/podcastswhat podcast did you find from one random clip
  2. 740r/podcastingwhere do new listeners actually find your show
  • "a friend sent me one clip, i binged it"u/example_1 on r/podcasts · 284 points · 11 Oct
  • "clips bring people in, episodes keep them"u/example_2 on r/podcasting · 133 points · 24 Oct
ThemeThreadsQuotes
Finding the next show2217
Clips versus full episodes1310
Shows for walks and commutes97

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Reach people who've never heard the show, with one idea they'll send on.

  • Unfinished sentenceL1 · Top of funnel

    the question i wish i’d asked my dad before he retired was…

    The episode's big idea, held back until the last slide. Self-improvement listeners save the payoff; the show comes after it.

    Playbook · Unfinished sentence note reveal

  • Paper notesL1 · Top of funnel

    send this to the friend who keeps saying "i'm fine"-

    Made to be sent to one person, which is how a show gets passed on. The episode is named after the message.

    Playbook · Fragment cover, message on the last slide

  • iMessage conversationL1 · Top of funnel

    what would you tell yourself at 22?

    Literal questions do well (finding 3). Friends' answers fill the delay; the guest's real answer is the payoff.

    Playbook · Question cover, answer on the swipe

Give listeners a reason to press play: the takeaways, in your voice.

  • Tweet screenshotsL2 · Middle of funnel

    "i don’t have time for a 90 minute episode" (me, who finished three this week)

    A line the audience has said or heard. The answer is in the episode, and the slides earn the listen.

    Playbook · Quoted complaint on the cover

  • Apple Notes listL2 · Middle of funnel

    lines to screenshot before monday >>>

    Takeaway cards are useful on their own, so they get saved. Only the last card points at the episode.

    Playbook · Camera-roll reference (implied save)

  • Photo dumpL2 · Middle of funnel

    things i thought were me being dramatic that turned out to be my attachment style

    Each flip is one idea from an episode. Recognising yourself is what makes people send it to a partner.

    Playbook · I thought: / I realised:

Turn people who've seen one post into listeners who come back every week.

  • Photo dumpL3 · Bottom of funnel

    commute habits i tried this year. only one was worth it

    Listeners compare advice they've tried. The show's idea is the standout at the end, never the opener.

    Playbook · Worth it / not worth it

  • Photo dumpL3 · Bottom of funnel

    ??? which one do i start with on my walk

    Three episodes, one per slide, and the comments choose. It turns a back catalogue into a first listen.

    Playbook · Which one should I go with

  • Apple Notes listL3 · Bottom of funnel

    the stages of a 7am walk that turned into a 9am walk

    Every stage happens with earbuds in. The final stage is 'i hit follow', the ask the hook promised.

    Playbook · Stages ending on a synthesis

What we’d post.

Example carousels, written as if leaders in this industry made them.

Playbook

Hook template

Story

Stage

Niche photo

the two words that stopped me replaying every conversation on the drive home were…

Example The Mel Robbins PodcastGet found

"i'm fine. i'm over it" (she has checked his story four times since lunch)

Example Call Her DaddyBuild trust

morning things i tried this year. only one was worth it

Example The Mel Robbins PodcastMake the sale

The Mel Robbins Podcast and Call Her Daddy are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

Not yet. Outpaced is built for apps today, and podcasts are next. This page shows how it would work for a show: the listener research, the carousel formats for each stage and the approval flow.

No. Outpaced writes and posts carousels: text on photos, handwritten notes, Apple Notes lists and text threads. For a show, that's an episode's best idea as something people save or send, alongside the clips you already post.

It shouldn't. Carousels may only state your product truths, drafted from your website, and nothing posts until you approve it.

Yes. It publishes to every TikTok and Instagram account you connect, each with its own cadence and timezone, on one calendar. The agent can also suggest accounts to launch, each a persona and an angle with a sample hook.

Results show views, likes, comments, shares and saves per post and account. "What's working" ranks formats, hooks, personas and stages against your own median.

Can’t find an answer to your question? Get in touch

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