Outpaced for sales and CRM appsLive for apps

Get your app shared by people on quota.

Outpaced finds the SDRs, account execs, founders and freelancers your app is for, then writes the follow-up jokes, pipeline confessions and event-floor stories they send to their team chat.

Start your trial See the examples

the worst follow-up emails i've ever sent, ranked >>

things i thought were networking that were really just collecting paper

there are 5 stages of inheriting someone else's accounts

  • The first-year SDR
  • The account exec between meetings
  • The founder off spreadsheets
  • The phone-first freelancer

Who it’s for.

The people your sales posts are written for, one persona at a time.

  • The first-year SDR

    Early career, measured on meetings booked, saves follow-up lines and laughs at cold-call reenactments.

  • The account exec between meetings

    Logs calls from the car, checks the pipeline in a café, and dreads the data entry.

  • The founder off spreadsheets

    Runs sales alone from a sheet called final_v3 and wants something that isn't enterprise software.

  • The phone-first freelancer

    Coach, creator or local business owner who runs every client from a phone and can't miss a message.

  • The event networker

    Goes to every conference, leaves with a pocket of cards, and follows up with almost none of them.

How it works here.

Strategy, content, distribution and routines, set up for sales.

  1. 01

    Strategy

    Finds the people behind the pipeline

    Audience research reads sales subreddits, app reviews, competitor pages and viral comments to find the SDR on quota or the founder on spreadsheets, each with dated evidence and a quote it read.

  2. 02

    Content

    About the person, not the feature

    Every carousel is for one persona and one stage: a ranked list of bad follow-ups, a notes-app script, a text from a lead who went quiet. Every hook opens a loop the post pays off.

  3. 03

    Distribution

    Sales-life accounts, one calendar

    The agent suggests accounts to launch, each a persona and an angle, like an SDR-life account and a founder-sales one. Each publishes at its next free slot, all on one calendar.

  4. 04

    Routines

    A routine before every quarter ends

    Schedule runs per account from your prompt, like 'remix this week's viral sales skits for SDRs', plus Run now. Drafts queue for your swipe; nothing posts until you approve it.

What gets in the way of new sales reps booking meetings?

Reddit research

Audience language · Reddit

r/sales · r/techsales

New reps hate the logging more than the cold calls. Admin eats their selling time.

  1. 1.9Kr/salesspent more time updating the crm than selling today
  2. 1.0Kr/techsalesfirst year as an sdr, how do you book more meetings
  • "my quota doesn't care about data entry"u/example_1 on r/sales · 348 points · 7 Oct
  • "i follow up three times, then forget"u/example_2 on r/techsales · 161 points · 22 Oct
ThemeThreadsQuotes
Admin over selling2116
Follow-ups that slip1512
Hitting the meeting quota119

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Win the laugh of people who sell for a living before they ever look at tools.

  • POV storytimeL2 · Top of funnel

    pov: the lead ghosted for three weeks, but 'sorry, just seeing this' landed friday at 4:58

    Relatable sales-life humour is the niche's top pillar; the ghosting lead is its iMessage staple.

    Playbook · POV with a contrast

  • Tweet screenshotsL2 · Top of funnel

    why does no one say the hardest part of sales isn't the no, it's remembering what you promised the yes

    Confessional, not a lecture. It names the admin pain without naming a tool.

    Playbook · Long grievance text

  • Unfinished sentenceL1 · Top of funnel

    "i'll write up the notes right after this ca-"

    Every rep has said it. The next slide is the next call, and the one after, so the image finishes the joke.

    Playbook · Cut-off quote

Be the account that makes the job easier: scripts, follow-ups, the unwritten rules.

  • Apple Notes listL2 · Middle of funnel

    follow-up lines every sdr needs in their camera roll >>>

    '5 follow-ups I send every Friday' is the niche's notes use. Cards work without any tool, so they get saved.

    Playbook · Camera-roll reference (implied save)

  • Paper notesL3 · Middle of funnel

    unspoken rules of every sales floor:

    For people already in the job. Funny, specific rules travel by share.

    Playbook · Unspoken rules of every …

Show the tool as the reason the follow-up, the handover or the event actually paid off.

  • Photo dumpL3 · Bottom of funnel

    ??? which one should i send

    Three real follow-up drafts, one per slide; the comments argue, and the last slide shows the one that got sent on time.

    Playbook · Which one should I go with

  • Reasons whyL3 · Bottom of funnel

    deinfluencing you from the spreadsheet that's quietly running your pipeline

    'I replaced my spreadsheet' is what founders want. Mistake, then alternative, without trashing another tool.

    Playbook · Deinfluencing / stop letting X ruin Y

  • iMessage conversationL4 · Bottom of funnel

    i didn't think a follow-up i scheduled on sunday could book my tuesday, but here we are

    Experiential and specific. The lead's reply in the thread is the proof; one soft ask after it.

    Playbook · Surprised product admission

What we’d post.

Example carousels, written as if leading apps in this niche made them.

Playbook

Hook template

Story

Stage

Niche photo

the worst follow-up emails i've ever sent, ranked >>

Example HubSpotGet found

things i thought were networking that were really just collecting paper

Example BlinqBuild trust

there are 5 stages of inheriting someone else's accounts

Example SalesforceMake the sale

HubSpot, Blinq and Salesforce are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

No. The sales posts that travel are about the person, not the feature. Every hook opens a loop the post pays off, each carousel serves one funnel stage, and you can tweak any slide in the studio before approving.

Yes. The carousels are about the work: the desk at night, the café between meetings, the event floor. Photos come from your library first, then stock, so a web app needs no phone screenshots.

Yes. Research proposes each audience from real evidence, so a freelancer CRM gets the 'never miss a client' persona and a team CRM gets the SDR. Each persona gets its own carousels.

You do. You swipe to approve or decline every draft, and a decline reason like 'off-brand' or 'too salesy' is read by the next run.

Can’t find an answer to your question? Get in touch

3-day trial on any plan. A card is required; you’re not charged today. Cancel before it ends to avoid the plan charge.