Outpaced for artists and labelsComing soon

Turn one release into a whole era.

Outpaced would find who your songs are for, then write the teasers, behind-the-song notes and tour diaries they save, from pre-save to catalogue.

Built for apps today; music is next. Join the waitlist and we'll email you once when it's live.

Join the waitlist See the examples

if you still take the long way home just to pass your old street,

jazz chords every bedroom songwriter needs in their camera roll >>>

??? which one goes on the turntable first

  • The day-one fan
  • The mood-playlist saver
  • The bedroom songwriter
  • The show-goer

Who it’s for.

The people music posts would be written for, one persona at a time.

  • The day-one fan

    Decodes every teaser, pre-saves the minute it's live and floods the comments with theories.

  • The mood-playlist saver

    Finds songs through slideshows and sounds, then saves them for the drive, the walk home or the breakup.

  • The bedroom songwriter

    Plays a bit, writes a bit. Saves chord notes and how-the-song-was-made posts to try at home.

  • The show-goer

    Has tickets, plans the outfit, wants the tour diary and the merch before the night.

  • The record collector

    Buys the variant, the signed copy or the picture disc, and wants to know which one first.

How it works here.

The same four steps Outpaced runs for apps, as they'd work for music.

  1. 01

    Strategy

    Finds the listeners, not just fans

    Outpaced would read Reddit threads, reviews and viral comments around your genre and the artists next to you, then propose personas like the mood-playlist saver, each with dated evidence and a real quote.

  2. 02

    Content

    A carousel for every beat

    Every carousel would serve one persona and one stage: pre-save, release week or catalogue. Each hook opens a loop the post pays off; slides only state your product truths, so no invented backstories.

  3. 03

    Distribution

    Posted on the release calendar

    Carousels would publish straight to the artist's TikTok and Instagram at each account's next free slot, with one calendar for every account and warmed accounts already active in your genre's feeds.

  4. 04

    Routines

    Runs through the whole campaign

    A routine per account, say every evening in release week, would research, write and remix viral posts, then queue them for the team. Nothing posts until a person approves it.

What do fans want to know before an album preorder goes live?

Reddit research

Audience language · Reddit

r/vinyl · r/popheads

Collectors want to know which variant is worth it before the preorder sells out.

  1. 1.6Kr/vinylwhich variant are you getting, and is the signed one worth it
  2. 2.4Kr/popheadsalbum announcement thread, put your theories here
  • "bought three colours and regret one"u/example_1 on r/vinyl · 287 points · 3 Oct
  • "the teaser has a date hidden in it"u/example_2 on r/popheads · 539 points · 19 Oct
ThemeThreadsQuotes
Which variant to buy1814
Decoding the teasers1613
Pressing quality97

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Pre-save and teasers: get the new song heard by people who'll wait for it.

  • Unfinished sentenceL1 · Top of funnel

    the line i almost cut from the new one is the one that…

    A teaser that withholds the line makes the swipe the payoff. Artists already tease snippets for months before release.

    Playbook · Unfinished sentence note reveal

  • Paper notesL1 · Top of funnel

    if you still have their hoodie,

    The fragment reads like a message meant for one person. The reveal is that a song is about them, then the pre-save.

    Playbook · Fragment cover, message on the last slide

  • Tweet screenshotsL2 · Top of funnel

    "i don't write sad songs anymo-"

    The next slide finishes the joke: the saddest snippet yet. Self-aware teasers fit artists who answer their own comments.

    Playbook · Cut-off quote

Release week: the story behind the record, so first listens become repeat listens.

  • Apple Notes listL2 · Middle of funnel

    things that ended up on this record (that have nothing to do with music)

    Behind-the-song details are what fans save in release week. Items must be odd and true, like the room or the borrowed piano.

    Playbook · List with a self-aware parenthetical

  • POV storytimeL3 · Middle of funnel

    pov: the demo was sung into a phone, but the strings on the record are real

    Shows the making-of with real studio photos. The contrast answers the listener's quiet question: is the finished song worth a full listen?

    Playbook · POV with a contrast

  • Photo dumpL2 · Middle of funnel

    lines i thought were about a breakup that turned out to be about leaving home

    Fan theories are already in the comments. Each flip pays one off with a true detail the artist chooses to share.

    Playbook · I thought: / I realised:

Catalogue, tour and merch: send new fans back to older records, the show and the store.

  • Photo dumpL3 · Bottom of funnel

    unspoken rules of every show on this tour:

    A tour diary for people who have tickets, or nearly do. Rules stay funny and specific; tickets are the soft close.

    Playbook · Unspoken rules of every …

  • iMessage conversationL3 · Bottom of funnel

    ??? which album should the encore come from

    A vote sends new fans back through the catalogue: one record per slide, and the comments argue it out.

    Playbook · Which one should I go with

  • Tweet screenshotsL2 · Bottom of funnel

    three records deep and i only just found the b-sides

    Catalogue for listeners who arrived with the new single. The reveal comes on slide two: the older song to play next.

    Playbook · Withheld discovery

What we’d post.

Example carousels, written as if leaders in this industry made them.

Playbook

Hook template

Story

Stage

Niche photo

if you still take the long way home just to pass your old street,

Example Noah KahanGet found

jazz chords every bedroom songwriter needs in their camera roll >>>

Example LaufeyBuild trust

??? which one goes on the turntable first

Example Sabrina CarpenterMake the sale

Noah Kahan, Laufey and Sabrina Carpenter are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

Not yet. Outpaced is built for apps today, and music is next. This page shows how it would work for a release: listener research, a carousel for each campaign beat and a person approving every post.

No. Slides may only state product truths drafted from your website, and never-words are enforced. Behind-the-song posts would need notes from the artist, and lyrics only appear if the team adds them.

Each carousel is for one stage. Here that maps to the campaign: pre-save and teasers, then release week and the story behind the record, then catalogue, tour and merch. Routines run per account on the days and times you set, so release week can be busier.

Yes. Photos come from your own library first, then stock, so press shots, rehearsal photos and cover art would lead. The team could tweak any slide in the studio before approving it.

The agent suggests accounts to launch, each a persona and an angle with a sample hook and a funnel role, like a lyric-notes page or a tour diary. One calendar shows every account.

Can’t find an answer to your question? Get in touch

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