Hooks that open a question and slides that answer it, in formats that look made on a phone, with real photos. Written for one person at one stage, and waiting in Review for your OK.
now i take a photo before i guess. cal ai does the counting
HookQuestion coverFrom the playbook
StageGet foundFor people who don't know you yet
ForThe Lunch-Break CounterA persona, not a market
ThenWaiting in ReviewNothing posts without you
not lazy. it's day 24.
things that got easier once i started tracking:
1. not booking big plans for the week before
2. knowing why i want carbs, not just that i do
3. saying "it's a day 24 thing" and being understood
save this for your luteal week
HookNot X, it's YFrom the playbook
StageBuild trustFor people who know the problem
ForThe Day-24 PlannerA persona, not a market
ThenWaiting in ReviewNothing posts without you
Example carousels for apps like Cal AI and Flo. Examples only: not customers, not affiliated.
How it works
From one idea to a week of carousels
Hooks that open a loop
The first slide asks. The last one answers.
Eight hook types, from questions to countdowns
Each brief names the slide that pays it off
Checked against the hooks you've used lately
1/5
2/5
3/5
4/5
5/5
Slide 1 opens a loop"the date that finally got us off the sofa wasn't…"
Slide 4 closes it"it was one random idea, picked for us at 7pm"
Formats made on a phone
23 formats people already save.
Apple Notes lists, texts, paper notes, tweets
Structure and look, never someone's copy
9:16 for TikTok, 4:5 for Instagram
One idea, three of 23 formats
Apple Notes listPaper notesiMessage
27 September 2026 at 23:05
free date ideas we actually did (we're not outdoorsy)
sunset from the car park roof
cook something from her nan's country
one stop further on the train
not bored of each other. just bored of the same three dates.
what do you want to do tonight
idk what do you want to do
ok i'm letting the app pick
Real photos
Phone-shot photos, matched to every slide.
Your own photos first
Then stock that looks like a real camera roll
Swap any photo in the studio
Slide 1 asks fordate nightcityphone-shot
StockStockYour library
the date that finally got us off the sofa wasn't…
Nothing posts without you
Swipe to keep. Say why when you don't.
Swipe or grid, one batch at a time
Decline reasons the next run reads
Keep it, or send it to the schedule
DeclineKeep
Why not?Weak hookOff-brandWrong formatToo salesyThe next run reads it
Where should it go?ContentSchedule
Built in
Written for one person, not everyone
One stage each
Every carousel is for getting found, building trust or making the sale, and says so.
Get foundBuild trustMake the sale
Remix what's working
Pick a viral post. Keep its format and copy style, rewritten for your account.
Viral postRemix for @yourapp
Captions included
Each carousel comes with a caption and one line on why it was made.
we've done this one four times now. it never gets old#datenight #dateideas #couplesthings
WhyA reveal for Couples who run out of ideas
The agent's playbooks
An agent that knows how a story lands
The agent works from written playbooks: where each person is in the journey, how to write a hook for them, how to tell the story slide by slide. Here's one carousel, and the playbook behind each slide.
L1UnawareGet found
Names their situation, then shows them something they didn't know.
L2Problem awareGet found
Calls out the problem, then the relief once it's solved.
L3Solution awareGet found
Shows a better way, and what makes it different.
L4Product awareBuild trust
The one thing that sets you apart, with proof.
L5Most awareMake the sale
The result, why now, and the one thing to do.
1/5Hook
the date that finally got us off the sofa wasn't…
Viral hooksOpens a loop the post will close
2/5Build
not a fancy dinner
Carousel briefsHolds the answer back a slide
3/5Turn
not another movie night
Native copySounds like a person, not an ad
4/5Payoff
it was one random idea, picked for us at 7pm
Carousel briefsCloses the loop the hook opened
5/5Then the app
now an app picks it. no more "idk, you choose"
Funnel mixThe product only after the payoff
Reads where each person is in the journey
Writes a hook for each awareness level
Opens a loop the post closes
Learns from posts that already went viral
Sounds native, not like an ad
Briefs every carousel slide by slide
Plans which accounts to run
Balances getting found, trust and the sale
Builds personas from evidence
Finds the angle that matters to them
Knows how worn out your category's claims are
Researches new audiences
Reads your results
Designs routines that run on a schedule
Learns your brand from your website
Media library
Every photo you need, already in the library
Your own photos and videos sit beside a library of phone-shot stock, sorted by category. Each slide picks from yours first, then the stock that fits.
Our mediaNature
Our mediaFood
Your mediaYour upload
Our mediaGym
Your mediaYour upload
Our mediaHome
Your media
Your own photos and videos. Drop them anywhere on the page to upload.
Our media
Phone-shot stock by category: cafe, gym, city, night out, couples, travel and more.
Picked for each slide
Your photos first, then stock that fits what the slide asks for.
Remix
Start from what's already working
Example carousels in Outpaced's formats. Hover or tap one to see the story it tells.
the thing that finally got my brain to shut up at night wasn't…
Apps shown are examples only, to illustrate the content Outpaced creates for different industries. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.
Before you get started
No. The AI writes carousels. You can make images and videos yourself in the studio, from templates.
No. Every carousel the AI makes lands in Review first. You keep it, decline it, or open it in the studio to edit.
Up to 10. Five to eight is typical on TikTok, and seven to ten on Instagram.
Your own library first, then phone-shot stock picked by the category and keywords each slide asks for.
No. A remix keeps a viral post's format and copy style, its shape and tone, and writes new words for your account and your audience.
Can’t find an answer to your question? Get in touch
Your next carousel, already written.
Start from your website. Your first carousels are waiting in Review by the end of onboarding.
New parents, 3am feeds
Students before finals
First 10K runners
